IS YOUR BRAND COMMUNICATING A CONSISTENT STORY?

Notes by Julie Furlong

Brand messaging outperforms product or promo messaging 80% of the time. When considering this statistic, it becomes clear that in order to create successful campaigns you cannot overlook the importance of your brand and brand messaging.

Looking for help finding your voice, ensuring your brand is the right fit for your audience? There are some simple steps you can take to get you exactly where you need to be.

Build a Strategic vision - If you have a clear strategy and mission statement your brand voice will be streamlined and consistent.

Draw on your USP - Whether you’re analysing your competitors to find areas of differentiation or better understanding your audience, research will be valuable in informing your brand voice.

Research - Whether you’re analysing your competitors to find areas of differentiation or better understanding your audience, research will be valuable in informing your brand voice.

Evaluate - Make your brand creation an open system that is constantly under review and modification.

At D+M we always get started facilitating a brand workshop with stakeholders to take the team on a journey of a sequence of thoughts that will help develop brand identity. The journey of brand identity development will dig deep into relevant areas and will assist to confirm relevant final name, creative direction, colours, words, competition, audience and other relevant content to explore and consider when preparing the final brand assets. D+M has been creating successful brand identities for its clients for 22 years, some examples of our work can be seen below.

Look out for more of our brands hitting the market soon.

Read more about how to create your brand voice at https://designmarketing.com.au/

THOUGHTS TO PONDER

1. WITH MARKETING BEING A FOREVER CHANGING LANDSCAPE, ARE YOU ENGAGING THE RIGHT PARTNERS?

Outsource marketing may be the answer to your growing business.

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2. YOU NEED EXPERTS ON YOUR SIDE

Marketing is a strategic process involving the planning, organising and the delivery of the right mix to achieve specific objectives.

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