BUILDING AN OMNICHANNEL FRAMEWORK
Notes by Julie Furlong
Understanding your customer journey to develop a solid omnichannel framework, will build a future-proof foundation for growth. The customer journey is no longer linear or simple, it’s fluid moving from one marketing channel to another. Creating seamless unified experiences that connects touch points between desktop, mobile and in-store as well as being clear on which channels are the most influential and what messages resonate strongest, is key.
Successful brands must build relationships and experiences with their customers that only omnichannel commerce can offer and building that relationship is the most important thing, not only through your website and socials, but all channels. Your brand presence and message have to be active and engaging. This is not only because acquisition is challenging, but you need to keep a dialogue going.
The pandemic has accelerated brands adoption of an omnichannel approach. To help drive sales, digital and omnichannel eco-systems should be developed, to better support the customers experience and transform it to become a seamless experience with convenience, consistency and accessibility.
Knowing the options available in the marketplace is our business, especially when it comes to the digital ecosystem. It has never been easier or more cost effective to add personalised videos to humanize your campaign, the human experience is what audiences are looking for.
Integrated with an omni-channel approach, this campaign developed by D+M achieved a 13%-foot traffic increase, in comparison to previous years!
THOUGHTS TO PONDER
1. With marketing being a forever changing landscape, are you engaging the right partners?
Outsource marketing may be the answer to your growing business.
2. You need experts on your side
Marketing is a strategic process involving the planning, organising and the delivery of the right mix to achieve specific objectives.
Thank you for taking the time to read this inspirational blog about life. I hope this creative blog helps you to be inspired and live your dreams, developing some good life habits and positive thinking. The intention of this creative and light-hearted site is for you to live a better, happier life that enhances your own emotional intelligence skills, based on my own life experiences. Please enjoy!
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